About Us
We Bring Technology to Lending
At our core, we are a business solutions company dedicated to facilitating growth, minimizing your workload, and making business the best it can be for our clients.
We strive to make our software the best in the market for all users, including borrowers, outside investors and customer employees. From the start, the system supported 12,000+ brokers, correspondents, loan officers, and account executives generating about 1,500 closed loans per month for First Horizon Bank, a national specialty home lending institution with an annual volume over $2 billion.
Loan origination and servicing the loan is our bread and butter, but that doesn’t fully entail everything we do. Liquid Logics a NextGen FinTech company offering the only true full cloud based SaaS Loan Management System from CRM/lead pipeline, LOS full workflow, processing, automated credit & underwriting, servicing, reporting, closing DOCS & 3 types of fund pool management structures.
Our system was built around the borrower experience, with an emphasis on simplicity and speed. We are most passionate about helping private lenders improve their businesses by streamlining their loan processes.
Based in the greater Kansas City area, Liquid Logics offers a full cycle Loan creation, Automated Underwriting and Mortgage Brief Case.
Prospecting
Gain better prospects like never before with our dynamic and configurable Quick App that intergrates directly to your website.
Origination
Originate, Process, and Underwrite loans easily. Streamline and customize your workflow with a configurable pipeline. Provide transparency and collaboration.
Servicing
The ability to service, track, autobill, and autopay your loans through NOVA’s next gen servicing capabilities. The industry’s most expansive, robust, and automated loan servicing platform at your fingertips from any device.
Fund Management
Administer investor returns and distributions, with direct integration and feeds from servicing. Transparency to your investors and direct visibility to the funds success.
Dollar Amount Funded
Happy Clients
Amount Loans Funded 2025
Years in Business
Users Supported
Liquid Logics
Meet Sam Kaddah
Sam Kaddah
President & CEO
Sam Kaddah is the President and CEO of Liquid Logics, a leading fintech SaaS company serving private and hard money lenders nationwide. Founded in 2004, Liquid Logics now supports more than 100 lending organizations across the United States, collectively generating over $1.1 billion in loan originations each month through its platform.
Before founding Liquid Logics, Sam held executive leadership roles with both global and national organizations. He led a worldwide division of General Electric spanning 13 facilities across four continents, where he focused on operational excellence, technology innovation, Lean manufacturing, and Six Sigma methodologies. He also served as the leader of Ernst & Young’s Upper Midwest eSecurity practice, specializing in cybersecurity, ethical hacking, risk management, and SSAE 16 compliance for enterprise clients.
With degrees in Electrical Engineering and Computer Science, along with an MBA focused on Information Systems Management, Sam has built his career at the intersection of technology, operations, and financial services. In addition to Liquid Logics, he has founded and operated multiple technology-driven businesses, including appraisal management platforms, lending technology solutions, and enterprise hosting operations with 24/7 infrastructure management.
For more than a decade, Sam has been a driving force in advancing technology adoption within the private lending industry. Through his commitment to innovation, education, and collaboration, he has helped shape modern lending operations and elevate industry standards nationwide. His peers widely recognize him as a thought leader, educator, and advocate for responsible growth within the private lending ecosystem.
Sam currently serves on the Ethics Committee of the American Association of Private Lenders (AAPL) and the Technology Committee of the National Private Lenders Association (NPLA), where he helps guide industry best practices and future technology initiatives.
Meet The Team
Alex Kaddah
Chief Operations Officer
Kelli Nussbaum
Chief Financial Officer
Omar Ramahi
Head of Revenue Growth
Dustin Byers
Senior Client Success Onboarding & Support
Bo Kennedy
Client Success Training & Support
Jared Boyd
Senior Platform Software Engineer
Austin Henley
Senior Platform Software Architect
Matthew Roberts
Senior Developer
Get started
Start Closing More Loans
Liquid Logics, a True cloud-based SaaS Full Cycle Lending Software Solution for the residential Mortgage banking Industry. Based in the greater Kansas City area, Liquid Logics offers a full cycle Loan creation, Automated Underwriting and Mortgage Brief Case.
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We offer a complete, feature-rich system to help you through the entire loan life cycle. We will custom-build your system to match the look and feel of your company’s website, including any logos, background images, and colors.
With 14 years of enterprise software sales experience, Omar helps businesses identify technology solutions that improve efficiency, scalability, and long-term growth. As Head of Revenue Growth at Liquid Logics, he works closely with new lending prospects to understand their operational needs, introduce them to the platform, and help determine whether the system is the right fit for their business. Omar holds a Bachelor’s degree in Finance from the University of Kansas.
Dustin has spent the last 4 years at Liquid Logics working closely with private lenders to successfully implement and utilize the platform. As Senior Client Success Manager, he takes a consultative approach to helping clients configure the system around their operational needs while guiding them through onboarding, training, and ongoing support. Known for his hands-on approach, responsiveness, and attention to detail, Dustin is dedicated to helping lenders build efficient workflows and long-term success on the platform. Dustin holds a Bachelor’s degree from the University of Kansas.
Bo is dedicated to helping lenders feel comfortable and confident using the Liquid Logics platform through personalized training and day-to-day support. As part of the Client Success Training and Support team, he works closely with clients to answer questions, troubleshoot issues, and guide users through system functionality and best practices. Known for his patience, positive attitude, and eagerness to help, Bo is committed to delivering a smooth and supportive client experience. Bo holds a Bachelor’s degree from the University of Central Missouri.
Jared serves as a Senior Platform Software Engineer at Liquid Logics, where he helps develop new solutions and enhancements across the platform while supporting ongoing system maintenance and performance. He plays an important role in addressing bug fixes, improving functionality, and ensuring smooth and reliable production rollouts for clients. As part of Liquid Logics’ in-house development team, Jared is committed to delivering stable, efficient technology solutions tailored to the evolving needs of the private lending industry. Jared holds a Bachelor’s degree from the University of Central Missouri.
As Senior Platform Software Architect, Austin plays a key role in designing and building new platform customizations while helping oversee project flow and system development across the organization. During his 8 years at Liquid Logics, he has become one of the most experienced members of the development team, helping deliver scalable and reliable solutions for private lenders nationwide. Working as part of Liquid Logics’ in-house development team, Austin helps ensure clients receive technology built by developers who understand both the platform and the industry it serves.
Matt brings a unique combination of experience to the private lending industry, with a background spanning software engineering, financial advising, and military service. As a senior developer specializing in private lending and loan servicing platforms, he combines deep technical expertise with a strong understanding of financial systems, disciplined execution, and attention to detail. That blend of real-world finance knowledge, operational mindset, and hands-on development experience helps deliver reliable solutions that clients and partners can trust.
Kelli Nussbaum is the CFO of Liquid Logics, having joined the team at the inception in 2004. Kelli is also a Licensed Real Estate Agent and is very familiar with the real estate industry. Before joining Liquid Logics, Kelli was an Internal Auditor for Health Midwest. She was responsible for auditing 12 hospitals and multiple medical clinics.
Alex Kaddah is an accomplished professional with a Master’s degree in Analytics and Artificial Intelligence, bringing a wealth of expertise to Liquid Logics and the industry. Over the past three years, Alex has been at the forefront of leveraging cutting-edge technologies to drive innovation and efficiency within the industry. Alex’s academic background in analytics and AI, combined with hands-on experience, has enabled Liquid Logics to implement advanced data-driven strategies and solutions that significantly enhance business operations. His role within Liquid Logics involves sophisticated analytical tools and AI algorithms to improve decision-making and unlock new opportunities for growth, as well as managing the day to day operations of the team.